Privacy Policy
Privacy Policy
Last updated: 13th October 2026
This policy explains how ISOMUM Ltd collects and uses your personal information when you visit isomum.com, buy from us, contact us or sign up to hear from us. We are committed to protecting your information and using it fairly.
1. Who we are
ISOMUM Ltd is the controller of your personal information. We are registered in England and Wales, company number 14650468. Our registered office is Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA.
We are registered with the Information Commissioner’s Office (ICO), registration number ZC274022.
For any question about your personal information, email hello@isomum.com.
2. The information we collect
When you order from us: your name, delivery and billing address, email address, phone number, order details and payment confirmation. Card payments are processed securely by our payment providers. We do not see or store your full card details.
When you contact us: your name, contact details, and anything you choose to tell us, such as details of a problem with an order or photos of a product.
When you sign up for emails or texts: your email address, mobile number, and your marketing preferences.
When you use our website: information about your device and how you use the site, such as your IP address, browser type, pages viewed and how you arrived at the site. This is collected using cookies and similar technologies. See our Cookie Policy.
Health information: we do not ask for information about your health or pregnancy. If you choose to share it with us, for example when asking a question or reporting how you felt after using a product, we treat it with extra care, as explained in section 4.
3. How we use your information and our legal reasons
| What we use it for | Our legal reason |
|---|---|
| Processing and delivering your order, refunds and returns | To perform our contract with you |
| Answering your questions and complaints | Our legitimate interest in looking after our customers |
| Keeping records for tax and accounting | To comply with the law |
| Preventing fraud and keeping our website secure | Our legitimate interest in protecting our business and customers |
| Sending you marketing emails [and texts] | Your consent, or, if you have bought from us before, our legitimate interest in telling you about similar products. You can opt out at any time. |
| Understanding how people use our website so we can improve it | Your consent, given through our cookie banner |
| Showing you ISOMUM adverts on other websites and social media | Your consent, given through our cookie banner |
| Investigating product quality and safety concerns | To comply with our legal duties as a food business, and our legitimate interest in keeping our products safe |
4. Health information
Information about your health, including pregnancy, is special category data under data protection law.
If you share health information with us, we use it only to respond to you and, where you report feeling unwell or a problem with a product, to investigate the product's quality and safety. We rely on your explicit consent, which you give by choosing to send it to us, and where necessary on the need to establish or defend legal claims. We never use health information for marketing or advertising, and we never share it with advertising partners.
5. Who we share your information with
We share your information only where we need to, with:
- Shopify, which runs our online store and processes payments.
- Royal Mail and other delivery companies, to deliver your order.
- Email or SMS marketing provider to send our emails and texts.
- Google (Google Analytics and Google Ads) and Meta (Facebook and Instagram), for website analytics and advertising, only if you have accepted the relevant cookies.
- Our accountants and professional advisers, where needed for accounting, legal or insurance purposes.
- Authorities or regulators, where the law requires it, for example Trading Standards or the Food Standards Agency in connection with product safety.
We do not sell your personal information.
6. International transfers
Some of our service providers, including Shopify, Google and Meta, store or process information outside the UK, including in the United States and Canada. Where this happens, we rely on the safeguards permitted by UK data protection law, such as the UK government's adequacy decisions, the UK-US data bridge, or the UK International Data Transfer Agreement or Addendum.
7. How long we keep your information
- Orders and financial records: 6 years from the end of the financial year they relate to, because the law requires it.
- Customer service messages: 2 years after your last contact, unless they relate to a complaint or product concern.
- Product quality and safety reports: 10 years, so we can look into any product safety concern properly and trace it back to the batch involved.
- Marketing preferences: until you unsubscribe. After that we keep only your email address on a suppression list, so we do not contact you again.
- Website analytics: in line with our cookie settings, and for no longer than 14 months.
8. Your rights
You have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information, where we no longer need it or have no legal reason to keep it;
- ask us to restrict how we use your information;
- object to us using your information on the basis of our legitimate interests, and to stop marketing at any time;
- ask us to transfer information you gave us to another organisation;
- withdraw your consent at any time, where we rely on it. This does not affect anything we did before you withdrew it.
To use any of these rights, email hello@isomum.com. We will respond within one month. There is usually no charge.
To stop marketing, use the unsubscribe link in any email [or reply STOP to any text].
9. Cookies
We use essential cookies to make our website work. We use analytics and advertising cookies only if you agree to them through our cookie banner. You can change your choice at any time. See our Cookie Policy for details.
10. Keeping your information secure
We use trusted providers with appropriate security measures and limit access to your information to those who need it. No method of sending information over the internet is completely secure, but we take reasonable steps to protect it.
11. Children
Our website and products are aimed at adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us their information, please contact us and we will delete it.
12. Complaints
If you have a concern about how we use your information, please contact us first at hello@isomum.com and we will do our best to put it right.
You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator, at ico.org.uk or on 0303 123 1113.
13. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.