Winner - Best Consumer Product, UK StartUp Awards 2026
For stockists & retail partners
Stock isomum.
Award-winning, midwife-formulated electrolyte drinks for pregnancy, birth and everything after - and a story your customers will want to take home.
If you believe mothers deserve choice, you're exactly who we built this for. Join the shops, pharmacies and clinics putting isomum on their shelves.
An award-winning brand your customers already believe in
Why partner with isomum
Because you know mothers deserve choice.
We're champions for maternal health, and we believe your customers deserve the choice, the know-how and the confidence to take control of how they feel. Partner with us and you're joining a team working to make the wellness landscape better - for expecting parents, their babies, and the professionals who care for them.
Women's Health
Every sachet is designed around what mothers actually need - not what the wellness aisle guessed.
Optimising Wellness
Essential electrolytes in a daily ritual that slots into pregnancy, birth and recovery.
Inclusive Choice
Real choice for expectant and new mothers, in a market that has long offered them very little.
Improving Outcomes
Built by a specialist midwife on a simple belief: better hydration, better days, safer pregnancies.
Enhancing Self-Care
Something small, joyful and good for you - the kind of product customers gift, too.
Midwife Insights
Formulated with expert biochemists and road-tested with the people who advise mothers every day.
Why it works on the shelf
A product that pulls its weight.
Credibility you can borrow
National Winner - Best Consumer Product, UK StartUp Awards 2026, formulated by a specialist midwife. When you stock isomum, that story works for your shelf from day one.
A habit, not a one-off
Each box holds 12 sachets and one small daily ritual, so it naturally finds a regular place in a customer's routine - the kind of product people restock as part of feeling their best.
Demand that's already proven
The original flavour sold out after the awards win, rated 4.86 out of 5 by our reviewers. Raspberry Lemonade pre-orders are rolling in ahead of the November dispatch.
A label customers trust
Zero fake colours, flavours or sweeteners. A short ingredients list, and a reason for everything on it - exactly what health-conscious shoppers read first.
Who we work with
There's something for everyone.
From solo founders and online stores to pharmacy chains and grocers - if you champion maternal and women's health, we'd love to hear from you. Big or small, if your customers are mothers and mothers-to-be, isomum belongs on your shelf.
- Pharmacies
- Grocery stores
- Online stores
- Prenatal classes
- Health & wellbeing stores
- Midwife-led clinics
- Baby boutiques
- Gym & wellness studios
Apply for a retail account
Tell us about your shop and we'll come back within a working day or two with trade pricing, samples and everything you need to get started.
Start the conversationPrefer email? hello@isomum.com
How it works
Three steps from hello to shelf.
Say hello
Request a retail account and tell us about your shop - who your customers are and where you are.
We'll talk trade
Trade pricing, margins, minimums and point-of-sale support. We'll send samples so you can taste it yourself.
Shelf it
Your first delivery arrives, launch materials in the box. We'll shout about you, too - to our community of mothers and midwives.
Become a champion for women's health
Ready to put isomum in front of your customers?
Request a retail account today - we'll take it from there, and you'll be stocking the drink mothers keep asking for.
Request a retail account